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Your Benefits
When going public, a company has certain new obligations, but also enjoys a variety of benefits, such
as:
Expanding access to capital
The number one reason for most companies to go public is the access to the most
substantial source of corporate funding, the public market. An Initial Offering
can immediately bring considerable proceedings to the company.
Going Public generates additional capital
for growth without the risks of debt or the restrictions that may be demanded by
venture capitalists. Subsequently,
the company can return to the market for additional capital.
Increasing Employee Commitment
A public company can institute a Stock Purchase Plan for employees. Such plans
tend to elicit a stronger employee commitment to productivity and quality, since
they link employees' financial future to the company's success. Similarly,
stock-option bonus arrangements are attractive for company executives, linking
their compensation to their own managerial performance. A public company can
often attract and retain better employees.
Accessing the US
Markets
A
public company listed on the US Stock Markets grants key access to the powerful
US Financial Markets. The Public Company will
benefit from the growing economy as well as from
business-supporting laws and regulations.
The American Economy dominates the world. With somewhat more
than four percent of the world's population, the United States produce over 30%
of all goods and services. The US-Dollar is the leader in the financial markets.
As said by the Stock Brokers in Frankfurt and London, "If Wall Streets coughs,
the European Stock Exchanges gets pneumonia".
Expanding Marketing
and business relationships
The
range of publicity that a public company generates by meeting its disclosure
obligations and by its Press Releases can be an effective reinforcement of the
company's product-promotion and advertising initiatives. Furthermore, it can
also bring it to the attention of prospective suppliers, distributors, customers
or joint venture partners. Such relationships are strengthened by the added
confidence knowing that the company has met stringed SEC reporting requirements
and listing standards. The assurance that the company's financial condition is
subject to continuing scrutiny by the market may even affect various business
negotiations favorably. Image and visibility of a company is greatly increased
when going public.
Facilitating Mergers &
Acquisitions activity
A public company is better
able to finance cash acquisitions because it has the option of raising
capital through an offering. Alternatively, a public company can use its
own stock and maintain its cash position. The valuation can be determined
by the market, avoiding the complications of calculating the value of a
private company.
Using low qualification
rules and high liquidity
By going public on the NASDAQ
Exchange, a company faces reasonable low qualification rules, making the
first step to become a public company easier than anywhere else in the
world. At the same time, NASDAQ offers the highest market liquidity of
all stock markets worldwide.
Providing personal financial
flexibility
Shares of a public company
are much more liquid than those of a private enterprise. Moreover, the
ability to time their conversion to cash, while observing insider selling
restrictions and market trends, is greatly increased. The profits of the
sale of stock can even be tax-free, subject to applicable laws.
Reducing bank influence
A public company may want to use raised funds to reduce or eliminate the
liabilities at financial institutions and draw back influence of banks on
business decisions.
New Obligations
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